Another initiative has emerged, ads.txt, from IAB’s Display Trading Council members: Adform, Index Exchange, IAS, PubMatic, and Rubicon Project. However, ads.txt is not getting the wide adoption it needs. This Is Why You Need A Magic Wand In Your LifePublishers are dragging their heels to get their tech teams to implement it. Even though it’s fairly simple, requiring only the dropping of a text file…continue reading
In this piece, members of the IAB’s Display Trading Council – in particular Adform, Index Exchange, Integral Ad Science, PubMatic, and Rubicon Project – discuss the importance of industry collaboration and the steps that need to be taken in order to achieve it. The IAB strongly believes in building a long-term future for digital advertising….continue reading
He added that in Canada, it’s likely that widespread adoption will happen soon, because advertisers have started demanding more from publishers in terms of viewability and brand safety. Drew Bradstock, SVP of product at Index Exchange, agreed, saying he believes conversation exploded this year in the wake of the YouTube brand safety scandal.
Fetish Clothing , VP, Publisher Development, at Index Exchange outlined why he believes Header Bidding is ‘great’ for buyers at the IAB UK’s Data and Innovation conference at the British Museum this week. There has been a lot of discussion about header bidding in the last year – much of which has focused on the benefits…continue reading
The future of advertisements and ad technology is an ever-growing discussion, but what often gets lost in conversation is the dynamic of user experience. In Sexy Womens Kimonos of this ad-blocking technology has grown in popularity, a realization that served as the impetus for IAB’s decision to pioneer the LEAN Ads program. In Feather Ticklers , IAB…continue reading
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